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一橋論叢 = The Hitotsubashi review >
128巻4号 (2002.10) >

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Title: マーケティングにおける効果測定と最適メディア配信 : 広告代理店の視点から
Other Titles: Cross-Media Optimization in Measurable Marketing
Authors: 神岡, 太郎  
Issue Date: 1-Oct-2002
Publisher: 日本評論社(発売)
Citation: 一橋論叢
Volume: 128
Issue: 4
Start Page: 419
End Page: 434
Citation note: (特集 eコマース = E-Commerce)
Description: 論文タイプ||論説
Language: jpn
DOI: 10.15057/10247
Text Version: publisher
Appears in Collections:128巻4号 (2002.10)

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