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030 Department Bulletin Papers = 本学紀要論文
*Hitotsubashi journal of social studies
Vol. 54, no. 1 (Jan. 2023)
Vol. 53, no. 1 (Jan. 2022)
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Vol. 40, no. 2 (Dec. 2008)
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Vol. 27, Special Issue (Aug. 1995)
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Number of Access this item:
2,000
(
2024-05-14
11:11 Counts
)
Identifier to cite or link to this item: https://doi.org/10.15057/16523
Identifier to cite or link to this item: https://hdl.handle.net/10086/16523
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Title
Implicit Egotism in Japan : Preference for First and Family Name Initials
Creator
Creator Name
Komori, Megumi
Komori, Megumi
Affiliation
Affiliation Name
Hitotsubashi University
Creator Name
Murata, Koji
Murata, Koji
村田, 光二
村田, 光二
Abstract
A recent study suggested that the name letter effect is a product of unconscious selfregulation, which people under threat use to enhance their self-esteem. This study demonstrated the name letter effect in Japanese participants using the English alphabet, and examined if preference for their name letter changes in response to threat. We manipulated the strength of self-threat by assigning the participants to a difficult or easy quiz. As a result, we successfully demonstrated the name letter effect. The strength of the first and family name letter preferences differed according to the participants' gender. Implicit egotism is partially observed among male participants, thus they boosted their name letter preference after being exposed to a selfthreatening task.
Publisher
Hitotsubashi University
Issued Date
2008-12
Language
English(eng)
Resource Type
departmental bulletin paper
Version Type
VoR
selfDOI
10.15057/16523
ISSN
0073-280X
NCID
AA00207569
Source Title
Hitotsubashi journal of social studies
Volume Number
40
Issue Number
2
Page Start
101
Page End
109
Appears in Collections
Vol. 40, no. 2 (Dec. 2008)
URL
https://hdl.handle.net/10086/16523
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