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35巻4号 (2011.1) >

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Title: ブランド・ポートフォリオ戦略と事業成果--資生堂国内化粧品事業の事例分析
Other Titles: Brand portfolio strategy and business performance
Authors: 櫻木, 理江
Issue Date: Jan-2011
Publisher: 一橋研究編集委員会
Citation: 一橋研究
Volume: 35
Issue: 4
Start Page: 33
End Page: 51
Language: jpn
DOI: 10.15057/19391
Text Version: publisher
Appears in Collections:35巻4号 (2011.1)

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