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Title: メディア言説とマーケティングの相互依存性 : 競争的使用価値と創造的適応に関する理論的考察
Other Titles: Interdependency of media discourse and marketing: the theoretical implication of competitive use value theory and creative adoption theory for studies on fashion and boom dynamics
Authors: 松井, 剛  
Issue Date: Oct-2010
Publisher: 関東学院大学経済研究所
Citation: 経済系
Volume: 245
Start Page: 56
End Page: 65
Language: jpn
Text Version: publisher
Appears in Collections:010a Journal Articles = 雑誌掲載論文

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