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Please use this identifier to cite or link to this item: https://doi.org/10.15057/28616

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Title: ENDOGENOUS CHOICE ON ADVERTISING PRICING OF MEDIA PLATFORMS: LUMP-SUM FEE VS. PROPORTIONAL FEE
Authors: PAN, LIJUN
Issue Date: Jun-2017
Publisher: Hitotsubashi University
Citation: Hitotsubashi Journal of Economics
Volume: 58
Issue: 1
Start Page: 21
End Page: 40
Language: eng
DOI: 10.15057/28616
Text Version: publisher
Appears in Collections:Vol. 58, no. 1 (Jun. 2017)

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