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一橋論叢 = The Hitotsubashi review >
040巻3号 (1958.9) >

Please use this identifier to cite or link to this item: http://doi.org/10.15057/3780

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Title: マルティーノ著『広告におけるモーティベイション』
Other Titles: Pierre Martineau, Motivation in Advertising, 1957
Authors: 田内, 幸一
Issue Date: 1-Sep-1958
Publisher: 日本評論新社
Citation: 一橋論叢
Volume: 40
Issue: 3
Start Page: 268
End Page: 274
Description: 論文タイプ||書評
Language: jpn
DOI: 10.15057/3780
Text Version: publisher
Appears in Collections:040巻3号 (1958.9)

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