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一橋大学研究年報. 商学研究 = Hitotsubashi University research series. commerce and management >
39巻 (1998) >

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Title: 品質と価格 : 消費の「場」のヒューリスティックスおよび卓越した企業の特性
Other Titles: Quality and Price : Consumers' Heuristics of Evaluation and Positioning Strategy of Japanese Firms
Authors: 古川, 一郎
Issue Date: 21-Dec-1998
Publisher: 一橋大学
Citation: 一橋大学研究年報. 商学研究
Volume: 39
Start Page: 157
End Page: 222
Language: jpn
DOI: 10.15057/9692
Text Version: publisher
Appears in Collections:39巻 (1998)

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