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Identifier to cite or link to this item: https://doi.org/10.15057/26980
Identifier to cite or link to this item: https://hdl.handle.net/10086/26980

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Title
NATION BRANDING THROUGH STIGMATIZED POPULAR CULTURE: THE "COOL JAPAN" CRAZE AMONG CENTRAL MINISTRIES IN JAPAN
Creator
Creator Name
MATSUI, TAKESHI MATSUI, TAKESHI
松井, 剛 松井, 剛
Affiliation
Affiliation Name
Hitotsubashi University
Key Word
Cool Japan
popular culture
stigma
mimetic isomorphism
central ministries
soft power
Abstract
This paper investigates how and why various central ministries in Japan have adopted policies promoting Japanese popular culture such as manga (comic books), anime (animated films and TV shows), games, fashion and so forth, which had formerly been neglected by the state due to their stigmatized status. This paper analyzes documents released by bureaucrats and the results of interviews conducted with key persons from central ministries and institutions under their jurisdiction to shed light on institutional isomorphism observed in the central government of Japan.
Publisher
Hitotsubashi University
Issued Date
2014-10
Language
English(eng)
Resource Type
departmental bulletin paper
Version Type
VoR
selfDOI
10.15057/26980
ISSN
0018-2796
NCID
AA00207536
Source Title
Hitotsubashi journal of commerce and management
Volume Number
48
Issue Number
1
Page Start
81
Page End
97
Appears in Collections
Vol. 48, no. 1 (Oct. 2014)
URL
https://hdl.handle.net/10086/26980