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Identifier to cite or link to this item: https://hdl.handle.net/10086/28152

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Title
The Japanese photo shop industry and its adaptive process toward digitization
Creator
Creator Name
KODAMA, Koichiro KODAMA, Koichiro
兒玉, 公一郎 兒玉, 公一郎
Affiliation
Affiliation Name
Meisei University
Abstract
The purpose of this study is to determine how photo shop industry in Japan continue to exist despite the digitization of photography. In this paper, we focus the problem why digital mini-labs were diffused faster than DSCs, despite following three obstructive factors: the enormity of investment; uncertainty regarding the digitization of photography; conservativeness of the photo shop industry. We find following mechanism from case analysis: in contrast to other photo shops, Kitamura especially recognized the digitization of photography as an urgent and crucial problem, and decided to introduce digital mini-labs into all of its photo shops; Kitamura’s entrepreneurial action triggered its rivals to follow suit; digital mini-labs became the standard solution for the problem of digitization for the entire photo shop industry; the emergence of standard solution changed the perspectives of other photo shops that were unaware of the threat.
Publisher
Management Innovation Research Center, Graduate School of Commerce and Management, Hitotsubashi University
Issued Date
2016-10
Language
English(eng)
Resource Type
technical report
Version Type
VoR
Is Part OfRelation -
Related Title
Working paper ; No. 208
Number of Pages
17
Appears in Collections
Working Paper Series / Management Innovation Research Center
URL
https://hdl.handle.net/10086/28152