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030 Department Bulletin Papers = 本学紀要論文
*Hitotsubashi journal of commerce and management
Vol. 57, no. 1 (Oct. 2023)
Vol. 56, no. 1 (Oct. 2022)
Vol. 55, no. 1 (Oct. 2021)
Vol. 54, no. 1 (Jan. 2021)
Vol. 53, no. 1 (Feb. 2020)
Vol. 52, no. 1 (Oct. 2018)
Vol. 51, no. 1 (Oct. 2017)
Vol. 50, no. 1 (Oct. 2016)
Vol. 49, no. 1 (Oct. 2015)
Vol. 48, no. 1 (Oct. 2014)
Vol. 47, no. 1 (Oct. 2013)
Vol. 46, no. 1 (Oct. 2012)
Vol. 45, no. 1 (Oct. 2011)
Vol. 44, no. 1 (Oct. 2010)
Vol. 43, no. 1 (Oct. 2009)
Vol. 42, no. 1 (Oct. 2008)
Vol. 41, no. 1 (Oct. 2007)
Vol. 40, no. 1 (Oct. 2006)
Vol. 39, no. 1 (Oct. 2004)
Vol. 38, no. 1 (Oct. 2003)
Vol. 37, no. 1 (Oct. 2002)
Vol. 36, no. 1 (Oct. 2001)
Vol. 35, no. 1 (Oct. 2000)
Vol. 34, no. 1 (Oct. 1999)
Vol. 33, no. 1 (Oct. 1998)
Vol. 32, no. 1 (Oct. 1997)
Vol. 31, no. 1 (Oct. 1996)
Vol. 30, no. 1 (Dec. 1995)
Vol. 29, no. 1 (Dec. 1994)
Vol. 28, no. 1 (Dec. 1993)
Vol. 27, no. 1 (Nov. 1992)
Vol. 26, no. 1 (Dec. 1991)
Vol. 25, no. 1 (Dec. 1990)
Vol. 24, no. 1 (Dec. 1989)
Vol. 23, no. 1 (Dec. 1988)
Vol. 22, no. 1 (Dec. 1987)
Vol. 21, no. 1 (Dec. 1986)
Vol. 20, no. 1 (Dec. 1985)
Vol. 19, no. 1 (Oct. 1984)
Vol. 18, no. 1 (Oct. 1983)
Vol. 17, no. 1 (Oct. 1982)
Vol. 16, no. 1 (Oct. 1981)
Vol. 15, no. 1 (Oct. 1980)
Vol. 14, no. 1 (Oct. 1979)
Vol. 13, no. 1 (Jun. 1978)
Vol. 12, no. 1 (Jun. 1977)
Vol. 11, no. 1 (Jun. 1976)
Vol. 10, no. 1 (May. 1975)
Vol. 09, no. 1 (Jul. 1974)
Vol. 08, no. 1 (Jul. 1973)
Vol. 07, no. 1 (May. 1972)
Vol. 06, no. 1 (May. 1971)
Vol. 05, no. 1 (Apr. 1968)
Vol. 04, no. 1 (Nov. 1966)
Vol. 03, no. 1 (Mar. 1965)
Vol. 02, no. 1 (Nov. 1962)
Vol. 01, no. 1 (Mar. 1961)
このアイテムのアクセス数:
1,026
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2024-03-29
21:32 集計
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このアイテムへのリンクには次のURLをご利用ください: https://doi.org/10.15057/28213
このアイテムへのリンクには次のURLをご利用ください: https://hdl.handle.net/10086/28213
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cover_28213
pdf
HJcom0500100470
pdf
737 KB
654
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Title
EMPIRICAL STUDY OF PERSONAL RELATIONSHIP CLASSIFICATION EFFECT AMONG GROUP-ORIENTED COUNTRIES
Creator
Creator Name
FURUKAWA, ICHIRO
FURUKAWA, ICHIRO
古川, 一郎
古川, 一郎
Affiliation
Affiliation Name
Hitotsubashi University
Key Word
theory of reasoned action
attitude vs. social norm
individualism vs. collectivism
in-group
out-group
personal relationship classification
psychological distance
Abstract
The theory of reasoned action (Ajzen and Fishbein (1977)) is one of the most well known concepts used in quantitative analysis in marketing research. In addition to its simple structure, predictive power, and diagnostic information associated with marketing actions, it includes two clearly distinct independent factors, that is, attitude and social norm for the intention of choice alternatives. Because characteristics of this model are so attractive and flexible, the theory of reasoned action model can be adapted from collectivistic regions to individualistic regions. However, we have little knowledge about whether or not this model works satisfactorily in strong group-oriented countries where social norms can surpass individual attitudes for choice alternatives (which is the definition of a group-oriented society). In this paper, data collected from Japan, China and Taiwan were analyzed using factor analysis and structural equation modeling. By investigating the empirical results with a focus on the effect of personal relationship classification, we show that care should be exercised in using the reasoned action model in countries that have strong group-orientation.
Publisher
Hitotsubashi University
Issued Date
2016-10
Language
英語(eng)
Resource Type
departmental bulletin paper(紀要論文)
Version Type
VoR
selfDOI
10.15057/28213
ISSN
0018-2796
NCID
AA00207536
Source Title
Hitotsubashi journal of commerce and management
Volume Number
50
Issue Number
1
Page Start
47
Page End
60
Appears in Collections
Vol. 50, no. 1 (Oct. 2016)
URL
https://hdl.handle.net/10086/28213
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