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Identifier to cite or link to this item: https://hdl.handle.net/10086/18566

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Title
HAPPEN TO BE FASHIONABLE? : NEW PRACTICE CREATION THROUGH THE SEQUENCE OF MULTIPLE ACTORS
Creator
Creator Name
Yamauchi, Yuki Yamauchi, Yuki
山内, 雄気 山内, 雄気
Affiliation
Affiliation Name
Hitotsubashi University
Creator Name
Endo, Takahiro Endo, Takahiro
Affiliation
Affiliation Name
Cardiff University
Abstract
In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.
Publisher
Graduate School of Commerce and Management Center for Japanese Business Sutdies, Hitotsubashi University
Issued Date
2010-06
Language
English(eng)
Resource Type
technical report
Version Type
VoR
Is Part OfRelation -
Related Title
Working paper ; No. 115
Number of Pages
32
Appears in Collections
Working Paper Series / Center for Japanese Business Studies
URL
https://hdl.handle.net/10086/18566